Who we are

At Keep Digging, we believe fitness is more than a workout, it’s a mindset. Our brand was founded by Shawn and Amber - two people who know firsthand the power of pushing past limits. We started this journey with one simple belief: you can push through anything, further than you ever thought possible, when you commit both physically and mentally.

Every piece we create is designed to support that belief. Our athletic wear isn’t just about looking good, it’s about feeling unstoppable. Built for comfort, durability, and style, our gear moves with you through every rep, every run, and every challenge life throws your way; whether you’re crushing it in the gym, running errands, or taking on life outside the workout.

We believe firmly that you can do anything you put your mind to. Our motto is simple: keep digging. Because no matter where you’re starting, progress comes when you push past the point where most people stop.